Ottogi Sunshine Box
client need
With an established and strong presence in ethnic markets, Ottogi America, saw the potential of expanding into the digital and mass market. However with little online exposure, and no social media accounts, the challenge was a hurdle.
Ottogi America, Inc. was established in Los Angeles, California in May 2005 and has grown rapidly in the US market with (the three “E’s”) Extensive information, Exclusive knowledge, and Experience of Korean foods. Their top priority is serving America with a variety of high-quality Korean food products, holding the #1 position in marketability and popularity in many other countries in Asia and Eastern Europe.
we tailored a package that included the following
social media
design service
influencer marketing
the social media
- food market research
- tailored content for Ottogi key market
- active engagement with follower
- customized campaigns to expand reach
the design services
- campaign inception
- box design and production
- packaging design for interior
the influencer marketing (ambassadorship)
- identify suitable ambassadors
- outreach to potential ambassadors
- motivate and empower ambassadors
- set up campaign track metrics
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