WORK
SIDIZ.
Hummy, a seltzer start up approached us with 3 delicious products. They left with a brand.
CREATIVE DIRECTION / PRODUCTION / PHOTOGRAPHY /
POST PRODUCTION / SOCIAL MEDIA MANAGEMENT / COPYWRITING
SIDIZ, Korea’s largest chair brand (owning 60% of the market) tapped SKOOP to break through in the American market.
The challenge? Create fresh content that keeps their luxury ethos to appeal to American sensibilities.
From concept to delivery we told enriching stories that highlight their premium products.
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COPYWRITING
Tasked with creating an English slogan, we brainstormed and landed on
Back to Back
Innovation.
This embodies their ethos of constant innovation while staying chair centric.
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