SIDIZ, Korea’s largest chair brand (owning 60% of the market) tapped SKOOP to break through in the American market.
The challenge? Create fresh content that keeps their luxury ethos to appeal to American sensibilities.
From concept to delivery we told enriching stories that highlight their premium products.
Tasked with creating an English slogan, we brainstormed and landed on
This embodies their ethos of constant innovation while staying chair centric.