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WORK

SIDIZ.

SIDIZ, Korea’s largest chair brand, asked Skoop how they can bring a seat to the American table.

The results? Eye-catching content that highlights SIDIZ’ superior comfort and luxury features to American sensibilities.

CREATIVE DIRECTION / PRODUCTION / PHOTOGRAPHY / POST PRODUCTION / SOCIAL MEDIA MANAGEMENT / COPYWRITING

SIDIZ, Korea’s largest chair brand (owning 60% of the market) tapped SKOOP to break through in the American market.

The challenge? Create fresh content that keeps their luxury ethos to appeal to American sensibilities.

PRODUCTIONS

From concept to execution we crafted enriching stories that highlight their premium chairs being a step above the competition.

COPYWRITING

Tasked with creating an English slogan, we brainstormed and landed on

Back to Back

Innovation.

This embodies their ethos of constant innovation.

SOCIAL MEDIA MANAGEMENT

From running social campaigns, to answering new follower’s questions, we maintain, grow, and increase their brand recognition in the North American Market.