ModaModa was first developed in collaboration with Professor Haeshin Lee who received his Ph. D. in biomedical engineering at Northwestern University. Their goal was to create the ultimate solution to a healthy scalp and hair. They did this by creating the first natural hair-darkening shampoo that utilized nature’s anti-oxidation principles. MODA MODA’s products are backed by science and clinical studies, and more than 210 papers describing Professor Lee’s polyphenol studies have been published since 2008. These articles have been published in world-renowned journals such as NATURE, SCIENCE, Nature Materials, Nature Biomedical Engineering, and Science Advances – just to name a few.