Kalbi Social Club is the first Korean BBQ restaurant in Irvine Spectrum Center, offering a premium dining experience. Focused on high-quality ingredients, social dining, and a modern twist on tradition, the restaurant aimed to stand out in a competitive market. By combining high-quality ingredients with a fresh take on Korean BBQ, Kalbi Social Club has quickly become a favorite spot for food lovers seeking a unique and memorable dining experience.
A strong brand identity was developed to reflect Kalbi Social Club’s premium yet inviting atmosphere. Carefully chosen typography, colors, and visuals created a distinct look. A custom illustration, later transformed into a motion graphic, enhanced their digital presence and reinforced their identity.
Securing a feature in Eater LA positioned Kalbi Social Club as a must-visit destination. This media exposure increased brand recognition, built credibility, and attracted a broader audience.
“Irvine’s New Korean Barbecue Specialist Goes All-In on Marinated Beef Short Ribs”
By: Matthew Kang | Eater LA
Collaborations with food bloggers and social media influencers helped drive engagement and bring in more visitors.
Kalbi Social Club went viral after their Shake That Kimchi dish gained attention. Carefully selecting the right influencers helped expand brand visibility. The video sparked debate, drawing widespread comments and over a million views. Major media pages reuploaded it, reaching both Korean and American audiences, attracting KBBQ enthusiasts and newcomers alike.
Kalbi Social Club has carved out its place as a premier Korean BBQ destination, known for its attention to detail, high-quality ingredients, and vibrant dining atmosphere. Our efforts in content creation, PR, and influencer collaborations strengthened brand visibility and customer engagement. With a strong foundation in place, Kalbi Social Club continues to grow as a go-to dining spot in Irvine Spectrum Center.
