A strong brand identity was developed to reflect Kalbi Social Club’s premium yet inviting atmosphere. Carefully chosen typography, colors, and visuals created a distinct look. A custom illustration, later transformed into a motion graphic, enhanced their digital presence and reinforced their identity.
Securing a feature in Eater LA positioned Kalbi Social Club as a must-visit destination. This media exposure increased brand recognition, built credibility, and attracted a broader audience.
“Irvine’s New Korean Barbecue Specialist Goes All-In on Marinated Beef Short Ribs”
By: Matthew Kang | Eater LA
Collaborations with food bloggers and social media influencers helped drive engagement and bring in more visitors.
Kalbi Social Club went viral after @AsianHappyHour featured their Shake That Kimchi dish. Carefully selecting the right influencers helped expand brand visibility. The video sparked debate, drawing widespread comments and over a million views. Major media pages reuploaded it, reaching both Korean and American audiences, attracting KBBQ enthusiasts and newcomers alike.
Kalbi Social Club has carved out its place as a premier Korean BBQ destination, known for its attention to detail, high-quality ingredients, and vibrant dining atmosphere. Our efforts in content creation, PR, and influencer collaborations strengthened brand visibility and customer engagement. With a strong foundation in place, Kalbi Social Club continues to grow as a go-to dining spot in Irvine Spectrum Center.
