Tasked with developing their branding, website, and social media, SKOOP zeroed in on what makes alcohol so fun – bringing people together.
In designing their brand we leaned into their playful nature, bold flavors, and community-driven values. We also highlighted their Hummingbird symbol to be more prominent in the logo, designs, and branding.
Basing it off their new can design, we expanded the bold colors and imagery to bring a colorful landscape to life.
We photographed Hummy’s products against a multi-layered nature backdrop to create a lush world that reflects Hummy’s rich flavors.
We photographed visually rich can imagery for the autumn season.
Fall + Halloween
We photographed rich multilayered images for the autumn season & crafted spooky product-centered content for Halloween promotions.
Christmas
Spreading holiday cheer through a classic Christmas look extends Hummy’s legacy as a seltzer that’s a part of life’s most important season.
