We made Hanskin stand out globally overcoming the challenges of building an international brand.
The growing popularity of Korean skincare products has transformed the industry into a highly competitive arena for businesses. While maintaining a local brand is challenging, standing out as an international company like Hanskin is even more difficult.
At SkoopMarketing, our approach for Hanskin centers on their core theme of clean skincare and their motto, “Skincare You Can Always Turn To.” Our strategy focused on Hanskin’s commitment to clean skincare, emphasizing transparency and efficacy. By highlighting their premium ingredients and rigorous testing, we aimed to distinguish Hanskin in the global skincare market.
“It’s All About H”
In spring 2023, we launched Hanskin’s first campaign, “It’s All About H,” centered on their flagship product Hyaluron, emphasizing hydration and the brand’s identity.
“Timeless Beauty”
This campaign showcases Hanskin’s new Retinol line, emphasizing elasticity, anti-aging, and protection with dynamic visuals symbolizing resilience.
Pore Cleansing Line Campaign
Hanskin’s Newly Launched – Inner Beauty Line
SkoopMarketing hosted three pop-up events in 2024, drawing 10,000+ attendees and 800K+ social media engagements, boosting brand awareness, engagement, and sales.
In under a year, we partnered with 500+ influencers to boost Hanskin’s visibility and engagement, authentically connecting with diverse audiences.
SkoopMarketing led Hanskin’s social media, driving global content, increasing Instagram growth, expanding reach, and strengthening brand identity—elevating its presence in the competitive skincare market.-
