Glass Lizard is a future-facing skin brand for every tone, texture, and type of skin. We redesigned their brand to fully embody it.
They chose their name to reflect their product’s ability to transcend the everyday. Glass Lizard partnered with Skoop to establish themselves as the go-to skin care brand that’s modern, inclusive, and elegant.
We revamped their logo to capture sophistication in an elegant way while maintaining a playfulness that appeals to younger demographics.
We leaned on cloud imagery to reflect multiple meanings.
1) It captures the lightness of applying the physical product
2) It reflects their brand ethos of being ageless yet beautiful regardless of shape, color, or texture (just like clouds).
We gave their website a face lift to appeal to a Gen Z demographic that features a wide variety of skin colors, faces, and ages.
Utilizing natural elements juxtaposed with modern shapes & textures, we crafted imagery that gives a glimpse into the future – great skin care for every type of skin.