Before launching 2021 in the US, Daedo Sikdang hired Skoop to strategize how to stand out in the established restaurants.
Famous for attracting patrons such as Post Malone, Bong Joon-Ho, BTS, BLACKPINK, and more, we positioned Daedo as the go-to steakhouse for a luxury dining experience.
Skoop leaned on Daedo’s half-century-rich heritage and recontextualized their story into how they became one of LA’s modern and fine dining experiences.
We coordinated high-profile placements to increase credibility, expand their brand, and (most importantly) sell a lot of steaks.
Labeled by Time Out Magazine as one of ‘The best 20 NEW LA Restaurants of 2021’
“Originally from Seoul, Daedo Sikdang is a pared-down homage to South Korea’s hanu beef.”
Time Out Los Angeles
“Superior ingredients—from CAB Prime beef that passes nine more quality standards than USDA Prime to radish kimchi and soybean paste flown in from South Korea.”
Los Angeles Magazine
“This high-end Korean barbecue spot, an offshoot of a beloved Seoul institution, is an exciting addition to the L.A.’s grilled meat offerings.”
Thrillist
From designing duotone color palette to crafting hand-drawn illustrations, we highlighted Daedo’s lasting legacy and their personal touch on the meat aging process.
Tasked with promoting their popular gift card, SKOOP directed, produced, and edited a 30-second spot of a daughter gifting her mother with a fine dining experience.
We designed, photographed, and advertised custom merch. The ‘No Meat, No Life’ mantra remains a popular t-shirt for meat lovers alike.
To keep their elevated brand imagery consistent across all platforms we handled all pre, pro, and post-services.
From 0 to 6,000+ followers, we’ve grown Daedo’s social presence & created a community for meat lovers to share their exquisite dining experience.
