Woongjin

Woongjin

The Briefing

Woongjin Thinkbig Co., Ltd (based in South Korea) not only specializes in early childhood education it is the leading company. Woongjin approached us with a specific vision on their mind for their newly launched Ed-Tech device called ‘ARpedia.’ ARpedia integrates Augmented Reality technology in paper books to maximize the vivid images of the paper book and helps children engage more with what they are reading. With so much information and messages to deliver, Woongjin needed an informative and succinct video for the Amazon market and their own website that better explains their products to the target market.

The challenge

Woongjin Thinkbig Co., Ltd (based in South Korea) not only specializes in early childhood education it is the leading company. Woongjin approached us with a specific vision on their mind for their newly launched Ed-Tech device called ‘ARpedia.’ ARpedia integrates Augmented Reality technology in paper books to maximize the vivid images of the paper book and helps children engage more with what they are reading. With so much information and messages to deliver, Woongjin needed an informative and succinct video for the Amazon market and their own website that better explains their products to the target market.

The goal

The goal was easy to visualize and elementary to implement. This video was to raise awareness and impressions of the product while educating their target audience (parents) on how this product can be beneficial to their children. To that end, we emphasize the key points of the product: ARpedia uses advanced technology (i.e. Augmented Reality) to enhance the reading experience for kids and adds an interactive and engaging aspect to reading. In short “Digital content integrated with a paper book and children can use paper markers to participate in the story.”

The strategy

The goal was easy to visualize and elementary to implement. This video was to raise awareness and impressions of the product while educating their target audience (parents) on how this product can be beneficial to their children. To that end, we emphasize the key points of the product: ARpedia uses advanced technology (i.e. Augmented Reality) to enhance the reading experience for kids and adds an interactive and engaging aspect to reading. In short “Digital content integrated with a paper book and children can use paper markers to participate in the story.”

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