Our strategy was to create a fun, slightly spooky atmosphere, but before that, we needed to choose a cocktail. We finalized a ‘Witch Potion’ cocktail recipe with Soonhari’s Peach Soju mixed with various ingredients. Right off the bat, the video starts with the elements related to Halloween such as the slow-paced spooky music, eerie decorations followed by the hero shot. We then transition to a step by step how-to guide for our views to be able to imitate. We mix ingredients together in a witch-style bucket to maximize the atmosphere and to be honest to maximize the fun of the season and the product.