The Briefing
Park Group Real Estate, a real estate broker located in Chino Hills, CA is dedicated to providing exceptional services to his clients, employees and the community. It’s the place where all home businesses are taken care of. In creating a fun and engaging social ad content, Samuel Park (CEO) wanted to highlight the key values at Park Group Real Estate; celebration of culture, helping others and giving back the community and commitment to success of clients and employees.
The challenge
The challenge was to highlight the key values and messages, while adding the fun for the viewers. To do so, we decided to use a clone effect. Understanding that post editing process was a crucial part in this project, we made sure everything from the lighting, props, and location were properly set up for the perfect clone effect result.
The goal
Our goal with this project was to highlight via video all the many services that Samuel (CEO) offers at Park Group Real Estate by utilizing the clone effects.
The strategy
To show the exceptional services that Park Group Real Estate offered, we decided to have some fun and clone Samuel (CEO) to show all the many services they offer in house. Starring Sam the Broker, Sam the Brother, Sam the Digital Mayor, Sam the Contractor, Sam the Cook, and Sam the Student. Let’s just say Samuel had to do a lot of quick changes, and wear some different hats.
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