Mac & Tomato/Cheese

The Briefing

Ottogi America has been feeding families since the 1970s. Presenting quick, easy, and delightful ways to cook and eat. While Ottogi has staple products, they are always developing and introducing new ones. This time Ottogi America wanted to bring Raman fusion to the forefront (Raman fused with Italian flavors).

The challenge

We wanted to introduce a new way to enjoy ramen, but not just emphasize the speed at which you could get it ready to eat, but the depth of flavor that would await you.

The goal

We succeeded in showing the savory and sweet taste of the marinara sauce, but with little effort, all you have to do is add the sauce, and heat up!

The strategy

We wanted to use the age old saying “If a chef can do it, so can…you”. Okay, so we’re not all chefs, but you can enjoy Mac ‘n’ Tomato ramen as if you were a chef! No need to go through the hassle of making a sauce, and boiling pasta. Everything is pre-made and ready for you to eat! We wanted that to be the message, and we know it was received.