Ottogi Glass Noodle

The Briefing

Ottogi America, Inc. was established in Los Angeles, California in May 2005 and has grown rapidly in the US market with (the three “E’s”) extensive information, exclusive knowledge, and experience of Korean foods. The top priority of our mission is serving America with a variety of high-quality Korean food products, such as Ottogi brands which holds as #1 in marketability and popularity in many other countries in Asia and Eastern Europe.

The challenge

With Glass Noodle being a traditional food, Ottogi had difficulty informing people of the versatility and how to enjoy it in a dish. So, Ottogi approached us wanting to make a beautiful and imaginative recipe video featuring Ottogi Glass Noodles.

The goal

The goal of this project was to convey the versatility of Ottogi Glass Noodle as well as the variety of dishes that can be made with the product.

The strategy

We decided to make it appetizing and beautiful so we made four dishes using the glass noodle in the video to emphasize the versatility of them. The four dishes are Poke, Ramen, Stir Fry, and Clam Pasta. As a hero shot at the end, we put all four dishes together with the Ottogi Glass Noodle package in the middle. Simple, Elegant, Clean. We feel there are moments when saying less, is saying more.