Ottogi Korean BBQ Sauce

Ottogi Korean BBQ Sauce

The Briefing

Ottogi America has been feeding families since the 1970s. Providing quick, easy, and delicious ways to cook and eat for the past 40 years. While Ottogi has staple products, they are ever expanding and introducing new products, to help our lives, and fill our bellies, spreading smiles across faces. This year Ottogi America launched two new sauces and asked Skoop Marketing to spread awareness.

The challenge

Tangy and Sweet BBQ sauce and Spicy Chilli Sauce. Sounds like a great combo right? It was! But if you’re not tasting it and can’t smell it, how are you going to share that experience? That was the challenge we faced.

The goal

Nothing beats watching people eat, to make you want to try it for yourself. Especially on platforms like YouTube and Instagram. While we do show how glistening the sauce it drizzled over hot chicken wings, or dipping a juicy steak in the savory sweet BBQ sauce, once you see people really enjoying the food, it’s hard to grasp. That’s what we did! We had four amazing talents try Ottogi’s two new flavors of sauce on various foods, and well…you can watch the video for their reaction. When you’re enjoying food, neatness goes out the window, you’re in the moment. Don’t you love passion? Now if you’ll excuse me, I need some Hot and Spicy chili wings Now.

The strategy

Nothing beats watching people eat, to make you want to try it for yourself. Especially on platforms like YouTube and Instagram. While we do show how glistening the sauce it drizzled over hot chicken wings, or dipping a juicy steak in the savory sweet BBQ sauce, once you see people really enjoying the food, it’s hard to grasp. That’s what we did! We had four amazing talents try Ottogi’s two new flavors of sauce on various foods, and well…you can watch the video for their reaction. When you’re enjoying food, neatness goes out the window, you’re in the moment. Don’t you love passion? Now if you’ll excuse me, I need some Hot and Spicy chili wings Now.

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