Our strategy was a detailed 5-step process. First, we researched the general industry, including both the positive and negative implications of the industry. Next, we discussed with our client, what aspects of their product they wanted to highlight. From there, we created a specifically curated scene list for an advertisement that had a strong contrast between other heated bed toppers and Navienmate’s Bed Warming Topper. We did this by utilizing, tone of voice, costume changes, lighting, props, and backdrop colors to represent a total contrast between those who experience generic Bed Heating Toppers and Navienmate’s. We also wanted to understand and appeal to the target audience of potential buyers of the product, and therefore hired a talent that the audience could relate to, both in lifestyle and age.