We open with a common situation and a question. Ryan is having a relaxing shower and we ask “Don’t you wish you could be this relaxed all the time”? From there we cut to him in bed on the NavienMate enjoying his bed. We keep the whole thing fun and light as it is easier to digest the information with a bit of humor.
Ryan, the talent in the video is representative of the target market (30~40 year old Americans) who may have the most interest in a product like this bed warming mattress.
As we have your attention we continue straight into an information dump speaking about the NavienMates easy setup, its wonderful technology, and its accompanying app that makes it easy to utilize. Ryan finishes his explanation in a fun way, we end as we started… with a question “What are you waiting for.”