Maker's Kitchen
The Briefing
Maker’s Kitchen is an All Natural, Organic produce, and bar manufacturer. With their farms and organic crops, Maker’s Kitchen launched a new Energy Bar. Made from dried fruits and nuts from their farms. While currently based and sourced from California, their market share is in Korea.
The challenge
Maker’s Kitchen came to Skoop Marketing looking for a solution to how they can share this new product and brand vision with new and existing customers. Showcasing the versatility of Maker’s Kitchen’s products, from Energy Bar, to a fulfilling meal. Our client expressed several key points to be featured: Natural ingredients, farm to table, can be used in a variety of ways, take on the go in Energy Bar form.
The goal
Attract new and existing natural foods customers to this emerging local brand. Illustrate the many ways one can enjoy Maker’s Kitchen, comfort in knowing the history of where the products come from. So you can lead a healthy, fulfilling life.
The strategy
We started by telling a story, a story about a farmer, who has a busy schedule, but finds time to enjoy the bounties of his harvest, with the capability to eat well, even on-the-go. To do this, we gathered great talents to bring to life this vision, through script writing, direction, editing, and acting. In just one video, we we able to show the natural source of the fruits and nuts, one of the ways you can enjoy those fruits and nuts (as a yogurt bowl), how satisfying it is to eat, and if you don’t have the time to make a fancy yogurt bowl, you can always have their ready-to-eat Energy Bar’s.
The content created was shared beyond the digtialscape, and featured in prominent shopping locations.
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