KCCLA

The Briefing

The Korean Culture Center of Los Angeles (KCCLA) has so many dynamic and educational programs about Korea to share with the rest of the world. To show all the different ways you can engage and learn about Korea, KCCLA bridges the two cultures of LA and Korea.

The challenge

Represent Korea through all the programs available at KCCLA. Immersing yourself in the culture, language, music, theater, history, events and much more.

The goal

Educate the general public about who and what the KCCLA is. And invite you to come and explore.

The strategy

Having a narrative of discovery. Through the eyes of Natalie, we follow her through the KCCLA center, and throughout the LA region. Watching stunning performers dance with fans, show off the latest moves in Kpop, listen to traditional flutes, learn to write with a brush, meet and engage with other fellow enthusiasts. Watch friendships ring, see the historical artifacts that impact us today, feel the rhythm of today’s youth, and respect the history of where Korea came from. KCCLA is more than just a center, it is about nurturing cultures.