Katsu Bar Promo

The Briefing

Katsu Bar is a local LA area eatery, just launched in summer 2020. Their focus is Katsu burgers, and sandwiches inspired by Japanese street foods blended with American fast food.

The challenge

In partnership with LG, Katsu Bar had the opportunity to display their menu and branding in their store through specially designed monitors. The monitors had an aspect ratio of (xxxx) and required us to rethink how to tell their story.

The goal

Feature a consistent story through three separate monitors in super widescreen ratio. Showing the many delicious menu items, and how carefully their crafted using the finest and freshest ingredients.

The strategy

First we made a storyboard to help navigate how we were going to to the story. The first video introduced you to the fresh baked buns, and all the fresh ingredients that go into making the menu. Then we get a sneak peak into how some of their menu items are made. From the crispy Katsu, to the crispy salads, and the savory sandwiches.