Using Influencer Marketing
Connection, trust, and awareness are three gifts that an influencer marketing campaign can bring your brand. It’s one of our favorite strategies, as collaborations with content creators give you the ability to reach new audiences. It also allows you to leverage an already established relationship between an influencer and their followers.
If done well, these campaigns lead to engaging branded content, more traffic, and increased sales. Here are our top 3 tips for running a successful influencer campaign or brand ambassador program.
Use your superfans
Micro-influencers are influencers who have under 50,000 followers but are the most sought after by big brands. This interest is due to the fact that they tend to have a higher engagement rate and a stronger connection with their following.
Find passionate micro-influencers who are already in love with your brand. You can start the search with a post on your own social media, outlining your ideal match. Those who are excited about the opportunity will reach out to you directly, but other followers will tag friends, extending your search range.
If you know an influencer who would be a perfect fit, reach out to them and ask them if they’re open to collaborating.
Spell it out in a contract
It’s important to know what you’re looking for before offering collaboration deals to your superfans. Some questions to think through would be…
- How many creators would you like to collaborate with?
- What’s your budget for the entire campaign?
- What are the characteristics of your ideal influencer partner?
- What type of content are you expecting the influencer to create and post?
Once you answer these questions, it’s important to create a written contract. Write out all terms and conditions clearly so that both you and the influencers are all on the same page. It can be a time saver if there is ever a dispute over the arrangement.
Encourage your influencers
Now that the logistics are taken care of, it’s time for the fun part. Send your content creators their favorite products and watch their creativity soar. They have to stick to the contract but make sure that you aren’t micromanaging them. If you’re by their side, encouraging them to do what they do best, you’ll receive some fun content to show your brand in a new light.
A successful influencer campaign has the power to increase your engagement significantly. In one of ours, we hit our client’s follower goal and even saw growth on our own account. Due to our past success, we now wake up to influencers messaging us, interested in joining the program. This snowball effect that influencer marketing has on awareness, engagement, and sales allow all parties to collaborate and grow.
Now it’s your turn. Go out and see which content creators love your product. When you bring them on board, you’ll see how beneficial the partnership is to your brand.
Want to learn more? Check us out on our Youtube channel for an extra skoop of marketing.