Daedo Sikdang

client need

Create a Daedo unique branding; differentiating it from all other Korean BBQ restaurants in Los Angeles.
Create high-quality contents that emphasizes Daedo’s specialty; the premium ribeye steak. Trendy and Friendly branding is key.
Create campaigns and events to further the reach of the Daedo brand to the American market.
Collaborate with existing influencers and media outlets to promote the restaurant.

“Exceptional flavor, amazingly tender, and incredibly juicy”

Daedo Sikdang first opened in 1964 near a butcher shop in Ma-Jang-Dong. Since the beginning they worked diligently to serve only the best quality Han-Woo (Korean) ribeye.

Daedo’s prestige was acknowledged in Louis Vuitton City Guide, Asahi TV, CNN, Tvn and many other media sources. In 2017, the city of Seoul has deemed the restaurant as part of “Seoul Future Heritage”. There are 5 different locations within South Korea and in a year serve over 650,00 servings of the best ribeye.

*5 locations: Seoul Wangsimni (1st store), Gangnam, Mapo, Busan, Ulsan

we tailored a package that included the following

website creation

social media

Public Relations

content creation

the website

instagram
- post/stories
- influencer marketing
- giveaways
facebook
- facebook ads
- posts

growth after 2 months

Social media exposure is largely swayed by the amount of attention given by the Top 10% of all users who are usually known as “influencers”

original goal

0 /+600%

actual result

impression

0 +

reach

public relations

First outside Seoul: L.A.’s hottest new Korean BBQ

Seoul’s Most Celebrated Barbecue Restaurant, Daedo, Has Arrived in Koreatown

Coming soon

“Originally from Seoul, Daedo Sikdang is a pared-down homage to South Korea’s hanu beef.”

September 23, 2021

“Superior ingredients—from CAB Prime beef that passes nine more quality standards than USDA Prime to radish kimchi and soybean paste flown in from South Korea.”

August 9, 2021

“This high-end Korean barbecue spot, an offshoot of a beloved Seoul institution, is an exciting addition to the L.A.’s grilled meat offerings.”

September 14, 2021

content creation

Provide high quality contents that be have multiple usages (social media, online advertisement, website, etc)
Carry a in-house production, ensuring production will best meet the client’s desires and direction