skoop - daedo case study
Daedo Sikdang

client need

  • Create a Daedo unique branding; differentiating it from all other Korean BBQ restaurants in Los Angeles.
  • Create high-quality contents that emphasizes Daedo’s specialty; the premium ribeye steak. Trendy and Friendly branding is key.
  • Create campaigns and events to further the reach of the Daedo brand to the American market.
  • Collaborate with existing influencers and media outlets to promote the restaurant.
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“Exceptional flavor, amazingly tender, and incredibly juicy”

Daedo Sikdang first opened in 1964 near a butcher shop in Ma-Jang-Dong. Since the beginning they worked diligently to serve only the best quality Han-Woo (Korean) ribeye.

Daedo’s prestige was acknowledged in Louis Vuitton City Guide, Asahi TV, CNN, Tvn and many other media sources. In 2017, the city of Seoul has deemed the restaurant as part of “Seoul Future Heritage”. There are 5 different locations within South Korea and in a year serve over 650,00 servings of the best ribeye.

*5 locations: Seoul Wangsimni (1st store), Gangnam, Mapo, Busan, Ulsan

 

the website

the social media

  • instagram
    • post/stories
    • influencer marketing
    • giveaways
  • facebook
    • facebook ads
    • posts

growth after 2 months

Social media exposure is largely swayed by the amount of attention given by the Top 10% of all users who are usually known as “influencers”

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original goal
0 /+600%
actual result
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impression
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reach

public relations

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First outside Seoul: L.A.’s hottest new Korean BBQ

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Seoul’s Most Celebrated Barbecue Restaurant, Daedo, Has Arrived in Koreatown

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Coming soon

“Originally from Seoul, Daedo Sikdang is a pared-down homage to South Korea’s hanu beef.”

September 23, 2021

“Superior ingredients—from CAB Prime beef that passes nine more quality standards than USDA Prime to radish kimchi and soybean paste flown in from South Korea.”

August 9, 2021

“This high-end Korean barbecue spot, an offshoot of a beloved Seoul institution, is an exciting addition to the L.A.’s grilled meat offerings.”

September 14, 2021

content creation

  • Provide high quality contents that be have multiple usages (social media, online advertisement, website, etc)
  • Carry a in-house production, ensuring production will best meet the client’s desires and direction

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