SkoopMarketing

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WORK

Daedo.

In LA’s competitive restaurant scene, how does a Korean BBQ sizzle above the competition?

MARKETING PLAN / PRODUCTION / PHOTOGRAPHY / POST PRODUCTION / SOCIAL MEDIA MANAGEMENT / WEBSITE CREATION / INFLUENCER MARKETING / OFFLINE EVENTS

Before launching 2021 in the US, Daedo Sikdang hired us to strategize how to stand out amidst the established BBQs.

Famous for attracting patrons such as Post Malone, Bong Joon-Ho, BTS, and BLACKPINK, we positioned Daedo as the go-to BBQ for a luxury dining experience.

We unequivocally established them as the best Korean ribeye steak in town.

PUBLIC RELATION

Labeled by Time Out Magazine as one of ‘The best 20 NEW LA Restaurants of 2021’

“Originally from Seoul, Daedo Sikdang is a pared-down homage to South Korea’s hanu beef.”

Time Out Los Angeles

“Superior ingredients—from CAB Prime beef that passes nine more quality standards than USDA Prime to radish kimchi and soybean paste flown in from South Korea.”

Los Angeles Magazine

“This high-end Korean barbecue spot, an offshoot of a beloved Seoul institution, is an exciting addition to the L.A.’s grilled meat offerings.”

Thrillist

WEBSITE

From the duotone color palette to hand drawn illustrations, we highlighted Daedo’s lasting legacy and their personal touch on the meat aging process.

E GIFT CARD

Tasked with promoting their popular gift card, SKOOP directed, produced, and edited a quirky spot of their daughter sharing the immaculate dining experience with her mother.

PHOTOGRAPHY

To keep their elevated brand feeling consistent across all platforms we handled all pre, pro, and post services.

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