Cosmos Kimchi

Cosmos Kimchi

The Briefing

Kimchi can be a time-consuming and daunting process for most. That is why Cosmos came out with their very own signature sauce that makes the process both tasty and easy! For this project, Cosmos came to us with the intent of creating a Kimchi Making Tutorial with their new sauce. 

The goal

To create an advertisement that highlights the use of Cosmos’ new product, the “Cosmos Kimchi Sauce,” in a way that emphasizes the fun and ease of making kimchi when you use the sauce.

The strategy

We knew that long, spoken, information-heavy tutorials can often be boring and drab. That is why, we focused on minimal and simple steps, clear visuals, fun music, and captivating transitions to show the audience just how fun and useful using this product can be! 

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