Chumchurum Commercial

The Briefing

Lotte beverages are celebrating 75 years! To launch this occasion, they are launching Milkis and Chilsung Cider in a new can. Nothing goes better with these drinks than mixing with the soju Chumchurum. Crisp, refreshing, and 17% for those counting.

The challenge

Lotte came to Skoop with a unique set of requests. Create content to celebrate 75 years of Lotte raising spirits. Showcase the different ways you can enjoy Chumchurum soju, and have a little fun with play-on-words.

The goal

We wanted to hone in on the need to widen the exposure of Chumchurum soju and rebrand the perception of the product into a youthful, vibrant, enjoyable image.

The strategy

First, we came up with catchy songs about each combo of drinks. Milkis + Chumchurum and Chilsung Cider + Chumchurum. From there we naturally thought to do a little dance to go with the song. Sweet and sparkly, and refreshingly crisp and smart. Brought to life on the screen with two sets of brilliant talents, our production crew, and the magic of editing, came two amusing bubbly videos, that encapsulates the feeling of having fun with your colleagues, friends, family.