Blender Comparison

The Briefing

DHDH is launching a new blender, so smooth, so quiet, and so full of tech, all you need to do is put your produce in and watch the magic happen.

The challenge

With a crowded sector of blenders on the market, DHDH sought to stand out by being the best. The method was pure, show all the features, and show it besting the competition while doing it.

The goal

Introduce consumers to a premium blender that can do more than just make juice.

The strategy

We decided the best way to showcase this product was to conduct a fair and honest test. From that starting point, we came up with multiple everyday situations to use as a test between our product and a competing popular brand (We dropped ice in to get crushed into the snow, made salsa, and healthy juices. We used sound decibel monitors to compare the loudness, rather the quietness of the DHDH, we threw everything at it to see what it could handle. At the end of the test, we decided to show off the self-cleaning mode as a victory lap.